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Your source for information, opinions & demographics from the Net Community!

• Have you ever purchased a product via the Internet?
  

  [ 5570]  74.5% - Yes
  [ 1830]  24.5% - No
  [   59]   0.8% - No Answer
  

• How many times have you made online purchases?
  

  [ 1744]  23.3% - Never
  [ 1535]  20.5% - 2-3 times
  [ 1432]  19.1% - More than 15 times
  [ 1024]  13.7% - 4-6 times
  [  934]  12.5% - 7-15 times
  [  701]   9.4% - Once
  [   81]   1.1% - No Answer
  

• If no, what is your reason for not ordering from the Internet?
  

  [ 5422]  72.5% - No Answer
  [  972]  13.0% - I do not want to submit personal billing information over the Internet.
  [  388]   5.2% - In general I don't do alot of shopping.
  [  314]   4.2% - I'm wary of ordering online due to unfamiliarity with the company.
  [  255]   3.4% - It was too difficult finding what I was looking for.
  [   91]   1.2% - If I don't deal with a person, I'm afraid my order will get lost.
  

• Was your purchase(s) for an item that you specifically were searching for?
  

  [ 4540]  60.7% - I was specifically looking for the item.
  [ 1010]  13.5% - N/A - Never purchased anything online
  [  997]  13.3% - I came across it and liked it, so I bought it.
  [  902]  12.1% - No Answer
  

• On the net, what is the primary factor which influences your decision to buy?
  

  [ 2040]  27.3% - The price
  [ 1336]  17.9% - The convienence of shopping online.
  [ 1245]  16.6% - N/A - Never purchased anything online
  [  682]   9.1% - The explanation of the item and its features.
  [  601]   8.0% - The 'ease' of finding the specific item.
  [  421]   5.6% - The photo or drawing of the item that was presented.
  [  407]   5.4% - The unique nature of the item.
  [  276]   3.7% - The general quality of the web site.
  [  264]   3.5% - No Answer
  [  177]   2.4% - The payment method available for purchasing the item.
  

• On average, are your purchases from a stand-alone site, or from a mall?
  

  [ 2507]  33.5% - Standalone storefront
  [ 1998]  26.7% - Mall
  [ 1372]  18.3% - Not sure
  [ 1214]  16.2% - N/A - Never purchased anything online
  [  359]   4.8% - No Answer
  

• Would you make repeat purchases from the sites that you've patronized?
  

  [ 4317]  57.7% - Yes
  [ 1367]  18.3% - N/A - Never purchased anything online
  [ 1165]  15.6% - Maybe
  [  311]   4.2% - No
  [  293]   3.9% - No Answer
  

• How did you pay for this online purchase (for the majority of your purchases)?
  

  [ 3625]  48.5% - Sent credit card via secure form/method.
  [ 1404]  18.8% - N/A - Never purchased anything online
  [  597]   8.0% - Sent credit card but not sure if secure or not.
  [  355]   4.7% - No Answer
  [  307]   4.1% - Called a telephone number and provided credit card info.
  [  294]   3.9% - Mailed a check or money order via postal service.
  [  239]   3.2% - Sent credit card via unsecure form/method.
  [  153]   2.0% - Other
  [  149]   2.0% - Emailed my credit card number.
  [   77]   1.0% - Another Internet-based ordering system
  [   65]   0.9% - E-Cash
  [   63]   0.8% - COD
  [   46]   0.6% - First Virtual account
  [   32]   0.4% - Cybercash
  [   25]   0.3% - Terms
  [   21]   0.3% - Digicash
  

• Have you ever had anyone use your credit card without approval?
  

  [ 5462]  73.0% - No
  [  668]   8.9% - I don't have any credit cards
  [  607]   8.1% - Yes - but I cleared it up without any liability
  [  277]   3.7% - Yes - by a family member
  [  236]   3.2% - No Answer
  [  132]   1.8% - Yes - and I ended up having to pay
  

• Are you set up or do you plan to become set up for online payment proecssing?
  

  [ 4603]  61.5% - Not currently and I do not plan to
  [ 1140]  15.2% - Not currently but I do plan to
  [  830]  11.1% - Yes, with one payment processor
  [  628]   8.4% - No Answer
  [  249]   3.3% - Yes, with multiple payment processors
  

• What type of products have you purchased online?
  

  [ 3297]  44.1% - Books, Information and Magazines
  [ 2464]  32.9% - Clothing
  [ 2234]  29.9% - Computer-related products & services
  [ 1945]  26.0% - Music and Videos
  [ 1753]  23.4% - Gifts
  [ 1705]  22.8% - Travel and Vacations
  [ 1385]  18.5% - Electronics/Electrical
  [ 1036]  13.8% - Toys and Games
  [  878]  11.7% - Flowers and Plants
  [  823]  11.0% - College Services
  [  813]  10.9% - Sports and Fitness
  [  791]  10.6% - Hobbies/Crafts
  [  776]  10.4% - Internet Products & Services
  [  759]  10.1% - Home Products
  [  734]   9.8% - Education
  [  703]   9.4% - Cosmetics and Beauty Aids
  [  632]   8.4% - Jewelry and Accessories
  [  534]   7.1% - Communications
  [  498]   6.7% - Food/Drink
  [  494]   6.6% - Adult Products/Services
  [  427]   5.7% - Art
  [  395]   5.3% - Business/Legal/Financial
  [  330]   4.4% - Other Services
  [  320]   4.3% - Medical and Health Products
  [  253]   3.4% - Infant and Toddler Products
  [  227]   3.0% - Information Resources/Help/Non-Profit Organizations
  [  212]   2.8% - Business Opportunities
  [  152]   2.0% - New Age
  [  139]   1.9% - Safety and Security
  [  132]   1.8% - Real Estate-related
  [  109]   1.5% - Mortgage Lending
  

• Have you been satisfied with the products that you have purchased online?
  

  [ 4039]  54.0% - Very satisfied - no problems
  [ 1511]  20.2% - Somewhat satisfied
  [ 1451]  19.4% - N/A - Never purchased anything online
  [  347]   4.6% - No Answer
  [  101]   1.4% - Not satisfied - many problems
  

• How would you compare online ordering with mail ordering?
  

  [ 4058]  54.2% - Online ordering is more appealing
  [ 1408]  18.8% - They're both about the same
  [ 1286]  17.2% - N/A - Never purchased anything online
  [  394]   5.3% - No Answer
  [  302]   4.0% - Mail-order is more appealing
  

• Are you worried about giving credit card information over the telephone?
  

  [ 2732]  36.5% - Yes
  [ 2324]  31.1% - Not much
  [ 1606]  21.5% - No
  [  592]   7.9% - I have no credit cards
  [  198]   2.6% - No Answer
  

• Are you worried about giving credit card information over the internet (in a secured transaction)?
  

  [ 2380]  31.8% - Not much
  [ 2297]  30.7% - No
  [ 2021]  27.0% - Yes
  [  588]   7.9% - I have no credit cards
  [  165]   2.2% - No Answer
  

• Are you worried about giving credit card information over the internet (in a non-secured transaction)?
  

  [ 5455]  72.9% - Yes
  [  785]  10.5% - Not much
  [  601]   8.0% - I have no credit cards
  [  416]   5.6% - No
  [  194]   2.6% - No Answer
  

• In general, do you like the idea of online, computerized shopping?
  

  [ 6407]  85.6% - Yes
  [  779]  10.4% - No
  [  268]   3.6% - No Answer
  

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