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Your source for information, opinions & demographics from the Net Community!

• Have you ever purchased a product via the Internet?
  

  [ 5305]  74.2% - Yes
  [ 1777]  24.9% - No
  [   58]   0.8% - No Answer
  

• How many times have you made online purchases?
  

  [ 1700]  23.8% - Never
  [ 1465]  20.5% - 2-3 times
  [ 1323]  18.5% - More than 15 times
  [  986]  13.8% - 4-6 times
  [  896]  12.5% - 7-15 times
  [  689]   9.6% - Once
  [   77]   1.1% - No Answer
  

• If no, what is your reason for not ordering from the Internet?
  

  [ 5191]  72.6% - No Answer
  [  947]  13.2% - I do not want to submit personal billing information over the Internet.
  [  377]   5.3% - In general I don't do alot of shopping.
  [  301]   4.2% - I'm wary of ordering online due to unfamiliarity with the company.
  [  227]   3.2% - It was too difficult finding what I was looking for.
  [   84]   1.2% - If I don't deal with a person, I'm afraid my order will get lost.
  

• Was your purchase(s) for an item that you specifically were searching for?
  

  [ 4335]  60.6% - I was specifically looking for the item.
  [  970]  13.6% - N/A - Never purchased anything online
  [  939]  13.1% - I came across it and liked it, so I bought it.
  [  890]  12.4% - No Answer
  

• On the net, what is the primary factor which influences your decision to buy?
  

  [ 1923]  26.9% - The price
  [ 1297]  18.1% - The convienence of shopping online.
  [ 1220]  17.1% - N/A - Never purchased anything online
  [  642]   9.0% - The explanation of the item and its features.
  [  578]   8.1% - The 'ease' of finding the specific item.
  [  397]   5.6% - The unique nature of the item.
  [  395]   5.5% - The photo or drawing of the item that was presented.
  [  259]   3.6% - No Answer
  [  254]   3.6% - The general quality of the web site.
  [  169]   2.4% - The payment method available for purchasing the item.
  

• On average, are your purchases from a stand-alone site, or from a mall?
  

  [ 2437]  34.1% - Standalone storefront
  [ 1875]  26.2% - Mall
  [ 1292]  18.1% - Not sure
  [ 1181]  16.5% - N/A - Never purchased anything online
  [  350]   4.9% - No Answer
  

• Would you make repeat purchases from the sites that you've patronized?
  

  [ 4109]  57.5% - Yes
  [ 1341]  18.8% - N/A - Never purchased anything online
  [ 1119]  15.7% - Maybe
  [  289]   4.0% - No Answer
  [  276]   3.9% - No
  

• How did you pay for this online purchase (for the majority of your purchases)?
  

  [ 3480]  48.7% - Sent credit card via secure form/method.
  [ 1369]  19.1% - N/A - Never purchased anything online
  [  563]   7.9% - Sent credit card but not sure if secure or not.
  [  351]   4.9% - No Answer
  [  302]   4.2% - Called a telephone number and provided credit card info.
  [  286]   4.0% - Mailed a check or money order via postal service.
  [  230]   3.2% - Sent credit card via unsecure form/method.
  [  140]   2.0% - Emailed my credit card number.
  [  138]   1.9% - Other
  [   64]   0.9% - Another Internet-based ordering system
  [   54]   0.8% - E-Cash
  [   53]   0.7% - COD
  [   38]   0.5% - First Virtual account
  [   29]   0.4% - Cybercash
  [   22]   0.3% - Terms
  [   16]   0.2% - Digicash
  

• Have you ever had anyone use your credit card without approval?
  

  [ 5266]  73.7% - No
  [  621]   8.7% - I don't have any credit cards
  [  576]   8.1% - Yes - but I cleared it up without any liability
  [  241]   3.4% - Yes - by a family member
  [  236]   3.3% - No Answer
  [  123]   1.7% - Yes - and I ended up having to pay
  

• Are you set up or do you plan to become set up for online payment proecssing?
  

  [ 4431]  62.0% - Not currently and I do not plan to
  [ 1088]  15.2% - Not currently but I do plan to
  [  779]  10.9% - Yes, with one payment processor
  [  598]   8.4% - No Answer
  [  239]   3.3% - Yes, with multiple payment processors
  

• What type of products have you purchased online?
  

  [ 3136]  43.9% - Books, Information and Magazines
  [ 2279]  31.9% - Clothing
  [ 2134]  29.8% - Computer-related products & services
  [ 1855]  25.9% - Music and Videos
  [ 1648]  23.0% - Gifts
  [ 1614]  22.6% - Travel and Vacations
  [ 1273]  17.8% - Electronics/Electrical
  [  955]  13.4% - Toys and Games
  [  836]  11.7% - Flowers and Plants
  [  771]  10.8% - College Services
  [  755]  10.6% - Sports and Fitness
  [  744]  10.4% - Hobbies/Crafts
  [  739]  10.3% - Internet Products & Services
  [  706]   9.9% - Home Products
  [  671]   9.4% - Education
  [  632]   8.8% - Cosmetics and Beauty Aids
  [  574]   8.0% - Jewelry and Accessories
  [  499]   7.0% - Communications
  [  472]   6.6% - Adult Products/Services
  [  451]   6.3% - Food/Drink
  [  395]   5.5% - Art
  [  377]   5.3% - Business/Legal/Financial
  [  311]   4.3% - Other Services
  [  297]   4.2% - Medical and Health Products
  [  227]   3.2% - Infant and Toddler Products
  [  214]   3.0% - Information Resources/Help/Non-Profit Organizations
  [  197]   2.8% - Business Opportunities
  [  141]   2.0% - New Age
  [  125]   1.7% - Safety and Security
  [  121]   1.7% - Real Estate-related
  [   99]   1.4% - Mortgage Lending
  

• Have you been satisfied with the products that you have purchased online?
  

  [ 3846]  53.8% - Very satisfied - no problems
  [ 1434]  20.1% - Somewhat satisfied
  [ 1414]  19.8% - N/A - Never purchased anything online
  [  344]   4.8% - No Answer
  [   96]   1.3% - Not satisfied - many problems
  

• How would you compare online ordering with mail ordering?
  

  [ 3854]  53.9% - Online ordering is more appealing
  [ 1362]  19.0% - They're both about the same
  [ 1252]  17.5% - N/A - Never purchased anything online
  [  381]   5.3% - No Answer
  [  284]   4.0% - Mail-order is more appealing
  

• Are you worried about giving credit card information over the telephone?
  

  [ 2574]  36.0% - Yes
  [ 2248]  31.4% - Not much
  [ 1560]  21.8% - No
  [  555]   7.8% - I have no credit cards
  [  197]   2.8% - No Answer
  

• Are you worried about giving credit card information over the internet (in a secured transaction)?
  

  [ 2275]  31.8% - Not much
  [ 2189]  30.6% - No
  [ 1967]  27.5% - Yes
  [  542]   7.6% - I have no credit cards
  [  161]   2.3% - No Answer
  

• Are you worried about giving credit card information over the internet (in a non-secured transaction)?
  

  [ 5254]  73.5% - Yes
  [  749]  10.5% - Not much
  [  556]   7.8% - I have no credit cards
  [  387]   5.4% - No
  [  188]   2.6% - No Answer
  

• In general, do you like the idea of online, computerized shopping?
  

  [ 6134]  85.8% - Yes
  [  740]  10.3% - No
  [  261]   3.7% - No Answer
  

Questions, comments, spelling corrections? Contact webmaster@survey.net.

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