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Your source for information, opinions & demographics from the Net Community!

• Have you ever purchased a product via the Internet?
  

  [ 5235]  74.1% - Yes
  [ 1766]  25.0% - No
  [   58]   0.8% - No Answer
  

• How many times have you made online purchases?
  

  [ 1689]  23.9% - Never
  [ 1448]  20.5% - 2-3 times
  [ 1296]  18.3% - More than 15 times
  [  975]  13.8% - 4-6 times
  [  886]  12.5% - 7-15 times
  [  684]   9.7% - Once
  [   77]   1.1% - No Answer
  

• If no, what is your reason for not ordering from the Internet?
  

  [ 5129]  72.6% - No Answer
  [  942]  13.3% - I do not want to submit personal billing information over the Internet.
  [  375]   5.3% - In general I don't do alot of shopping.
  [  298]   4.2% - I'm wary of ordering online due to unfamiliarity with the company.
  [  221]   3.1% - It was too difficult finding what I was looking for.
  [   81]   1.1% - If I don't deal with a person, I'm afraid my order will get lost.
  

• Was your purchase(s) for an item that you specifically were searching for?
  

  [ 4282]  60.6% - I was specifically looking for the item.
  [  959]  13.6% - N/A - Never purchased anything online
  [  924]  13.1% - I came across it and liked it, so I bought it.
  [  888]  12.6% - No Answer
  

• On the net, what is the primary factor which influences your decision to buy?
  

  [ 1896]  26.8% - The price
  [ 1290]  18.3% - The convienence of shopping online.
  [ 1212]  17.1% - N/A - Never purchased anything online
  [  627]   8.9% - The explanation of the item and its features.
  [  574]   8.1% - The 'ease' of finding the specific item.
  [  396]   5.6% - The unique nature of the item.
  [  387]   5.5% - The photo or drawing of the item that was presented.
  [  258]   3.7% - No Answer
  [  247]   3.5% - The general quality of the web site.
  [  166]   2.3% - The payment method available for purchasing the item.
  

• On average, are your purchases from a stand-alone site, or from a mall?
  

  [ 2417]  34.2% - Standalone storefront
  [ 1841]  26.0% - Mall
  [ 1272]  18.0% - Not sure
  [ 1175]  16.6% - N/A - Never purchased anything online
  [  349]   4.9% - No Answer
  

• Would you make repeat purchases from the sites that you've patronized?
  

  [ 4055]  57.4% - Yes
  [ 1331]  18.8% - N/A - Never purchased anything online
  [ 1104]  15.6% - Maybe
  [  289]   4.1% - No Answer
  [  274]   3.9% - No
  

• How did you pay for this online purchase (for the majority of your purchases)?
  

  [ 3442]  48.7% - Sent credit card via secure form/method.
  [ 1363]  19.3% - N/A - Never purchased anything online
  [  561]   7.9% - Sent credit card but not sure if secure or not.
  [  347]   4.9% - No Answer
  [  302]   4.3% - Called a telephone number and provided credit card info.
  [  283]   4.0% - Mailed a check or money order via postal service.
  [  226]   3.2% - Sent credit card via unsecure form/method.
  [  140]   2.0% - Emailed my credit card number.
  [  132]   1.9% - Other
  [   59]   0.8% - Another Internet-based ordering system
  [   53]   0.7% - COD
  [   50]   0.7% - E-Cash
  [   35]   0.5% - First Virtual account
  [   27]   0.4% - Cybercash
  [   20]   0.3% - Terms
  [   14]   0.2% - Digicash
  

• Have you ever had anyone use your credit card without approval?
  

  [ 5216]  73.8% - No
  [  604]   8.5% - I don't have any credit cards
  [  570]   8.1% - Yes - but I cleared it up without any liability
  [  235]   3.3% - No Answer
  [  235]   3.3% - Yes - by a family member
  [  122]   1.7% - Yes - and I ended up having to pay
  

• Are you set up or do you plan to become set up for online payment proecssing?
  

  [ 4384]  62.0% - Not currently and I do not plan to
  [ 1077]  15.2% - Not currently but I do plan to
  [  763]  10.8% - Yes, with one payment processor
  [  594]   8.4% - No Answer
  [  236]   3.3% - Yes, with multiple payment processors
  

• What type of products have you purchased online?
  

  [ 3100]  43.9% - Books, Information and Magazines
  [ 2237]  31.6% - Clothing
  [ 2115]  29.9% - Computer-related products & services
  [ 1834]  25.9% - Music and Videos
  [ 1622]  22.9% - Gifts
  [ 1595]  22.6% - Travel and Vacations
  [ 1253]  17.7% - Electronics/Electrical
  [  944]  13.4% - Toys and Games
  [  833]  11.8% - Flowers and Plants
  [  764]  10.8% - College Services
  [  745]  10.5% - Sports and Fitness
  [  736]  10.4% - Internet Products & Services
  [  733]  10.4% - Hobbies/Crafts
  [  696]   9.8% - Home Products
  [  662]   9.4% - Education
  [  616]   8.7% - Cosmetics and Beauty Aids
  [  562]   8.0% - Jewelry and Accessories
  [  491]   6.9% - Communications
  [  469]   6.6% - Adult Products/Services
  [  443]   6.3% - Food/Drink
  [  389]   5.5% - Art
  [  374]   5.3% - Business/Legal/Financial
  [  307]   4.3% - Other Services
  [  294]   4.2% - Medical and Health Products
  [  222]   3.1% - Infant and Toddler Products
  [  213]   3.0% - Information Resources/Help/Non-Profit Organizations
  [  194]   2.7% - Business Opportunities
  [  139]   2.0% - New Age
  [  123]   1.7% - Safety and Security
  [  121]   1.7% - Real Estate-related
  [   98]   1.4% - Mortgage Lending
  

• Have you been satisfied with the products that you have purchased online?
  

  [ 3804]  53.8% - Very satisfied - no problems
  [ 1408]  19.9% - Somewhat satisfied
  [ 1403]  19.9% - N/A - Never purchased anything online
  [  343]   4.9% - No Answer
  [   95]   1.3% - Not satisfied - many problems
  

• How would you compare online ordering with mail ordering?
  

  [ 3809]  53.9% - Online ordering is more appealing
  [ 1345]  19.0% - They're both about the same
  [ 1241]  17.6% - N/A - Never purchased anything online
  [  379]   5.4% - No Answer
  [  278]   3.9% - Mail-order is more appealing
  

• Are you worried about giving credit card information over the telephone?
  

  [ 2542]  36.0% - Yes
  [ 2224]  31.5% - Not much
  [ 1548]  21.9% - No
  [  544]   7.7% - I have no credit cards
  [  195]   2.8% - No Answer
  

• Are you worried about giving credit card information over the internet (in a secured transaction)?
  

  [ 2249]  31.8% - Not much
  [ 2162]  30.6% - No
  [ 1951]  27.6% - Yes
  [  532]   7.5% - I have no credit cards
  [  159]   2.2% - No Answer
  

• Are you worried about giving credit card information over the internet (in a non-secured transaction)?
  

  [ 5201]  73.6% - Yes
  [  745]  10.5% - Not much
  [  542]   7.7% - I have no credit cards
  [  379]   5.4% - No
  [  186]   2.6% - No Answer
  

• In general, do you like the idea of online, computerized shopping?
  

  [ 6066]  85.8% - Yes
  [  729]  10.3% - No
  [  259]   3.7% - No Answer
  

Questions, comments, spelling corrections? Contact webmaster@survey.net.

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