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Your source for information, opinions & demographics from the Net Community!

• Have you ever purchased a product via the Internet?
  

  [ 5142]  73.9% - Yes
  [ 1755]  25.2% - No
  [   58]   0.8% - No Answer
  

• How many times have you made online purchases?
  

  [ 1680]  24.1% - Never
  [ 1431]  20.6% - 2-3 times
  [ 1259]  18.1% - More than 15 times
  [  963]  13.8% - 4-6 times
  [  871]  12.5% - 7-15 times
  [  671]   9.6% - Once
  [   77]   1.1% - No Answer
  

• If no, what is your reason for not ordering from the Internet?
  

  [ 5051]  72.6% - No Answer
  [  936]  13.4% - I do not want to submit personal billing information over the Internet.
  [  371]   5.3% - In general I don't do alot of shopping.
  [  291]   4.2% - I'm wary of ordering online due to unfamiliarity with the company.
  [  218]   3.1% - It was too difficult finding what I was looking for.
  [   76]   1.1% - If I don't deal with a person, I'm afraid my order will get lost.
  

• Was your purchase(s) for an item that you specifically were searching for?
  

  [ 4209]  60.5% - I was specifically looking for the item.
  [  952]  13.7% - N/A - Never purchased anything online
  [  906]  13.0% - I came across it and liked it, so I bought it.
  [  883]  12.7% - No Answer
  

• On the net, what is the primary factor which influences your decision to buy?
  

  [ 1868]  26.8% - The price
  [ 1274]  18.3% - The convienence of shopping online.
  [ 1207]  17.3% - N/A - Never purchased anything online
  [  606]   8.7% - The explanation of the item and its features.
  [  567]   8.1% - The 'ease' of finding the specific item.
  [  390]   5.6% - The unique nature of the item.
  [  378]   5.4% - The photo or drawing of the item that was presented.
  [  257]   3.7% - No Answer
  [  240]   3.4% - The general quality of the web site.
  [  163]   2.3% - The payment method available for purchasing the item.
  

• On average, are your purchases from a stand-alone site, or from a mall?
  

  [ 2385]  34.3% - Standalone storefront
  [ 1803]  25.9% - Mall
  [ 1245]  17.9% - Not sure
  [ 1171]  16.8% - N/A - Never purchased anything online
  [  347]   5.0% - No Answer
  

• Would you make repeat purchases from the sites that you've patronized?
  

  [ 3986]  57.3% - Yes
  [ 1324]  19.0% - N/A - Never purchased anything online
  [ 1086]  15.6% - Maybe
  [  287]   4.1% - No Answer
  [  267]   3.8% - No
  

• How did you pay for this online purchase (for the majority of your purchases)?
  

  [ 3388]  48.7% - Sent credit card via secure form/method.
  [ 1358]  19.5% - N/A - Never purchased anything online
  [  550]   7.9% - Sent credit card but not sure if secure or not.
  [  344]   4.9% - No Answer
  [  300]   4.3% - Called a telephone number and provided credit card info.
  [  282]   4.1% - Mailed a check or money order via postal service.
  [  224]   3.2% - Sent credit card via unsecure form/method.
  [  137]   2.0% - Emailed my credit card number.
  [  123]   1.8% - Other
  [   53]   0.8% - Another Internet-based ordering system
  [   51]   0.7% - COD
  [   48]   0.7% - E-Cash
  [   35]   0.5% - First Virtual account
  [   27]   0.4% - Cybercash
  [   18]   0.3% - Terms
  [   13]   0.2% - Digicash
  

• Have you ever had anyone use your credit card without approval?
  

  [ 5143]  73.9% - No
  [  594]   8.5% - I don't have any credit cards
  [  565]   8.1% - Yes - but I cleared it up without any liability
  [  232]   3.3% - No Answer
  [  227]   3.3% - Yes - by a family member
  [  117]   1.7% - Yes - and I ended up having to pay
  

• Are you set up or do you plan to become set up for online payment proecssing?
  

  [ 4328]  62.2% - Not currently and I do not plan to
  [ 1070]  15.4% - Not currently but I do plan to
  [  736]  10.6% - Yes, with one payment processor
  [  583]   8.4% - No Answer
  [  234]   3.4% - Yes, with multiple payment processors
  

• What type of products have you purchased online?
  

  [ 3043]  43.7% - Books, Information and Magazines
  [ 2179]  31.3% - Clothing
  [ 2085]  29.9% - Computer-related products & services
  [ 1805]  25.9% - Music and Videos
  [ 1585]  22.8% - Gifts
  [ 1561]  22.4% - Travel and Vacations
  [ 1223]  17.6% - Electronics/Electrical
  [  914]  13.1% - Toys and Games
  [  820]  11.8% - Flowers and Plants
  [  752]  10.8% - College Services
  [  731]  10.5% - Sports and Fitness
  [  725]  10.4% - Internet Products & Services
  [  712]  10.2% - Hobbies/Crafts
  [  679]   9.8% - Home Products
  [  643]   9.2% - Education
  [  593]   8.5% - Cosmetics and Beauty Aids
  [  540]   7.8% - Jewelry and Accessories
  [  479]   6.9% - Communications
  [  462]   6.6% - Adult Products/Services
  [  430]   6.2% - Food/Drink
  [  377]   5.4% - Art
  [  365]   5.2% - Business/Legal/Financial
  [  301]   4.3% - Other Services
  [  287]   4.1% - Medical and Health Products
  [  213]   3.1% - Infant and Toddler Products
  [  212]   3.0% - Information Resources/Help/Non-Profit Organizations
  [  188]   2.7% - Business Opportunities
  [  135]   1.9% - New Age
  [  119]   1.7% - Safety and Security
  [  119]   1.7% - Real Estate-related
  [   93]   1.3% - Mortgage Lending
  

• Have you been satisfied with the products that you have purchased online?
  

  [ 3748]  53.8% - Very satisfied - no problems
  [ 1390]  20.0% - N/A - Never purchased anything online
  [ 1379]  19.8% - Somewhat satisfied
  [  341]   4.9% - No Answer
  [   92]   1.3% - Not satisfied - many problems
  

• How would you compare online ordering with mail ordering?
  

  [ 3737]  53.7% - Online ordering is more appealing
  [ 1327]  19.1% - They're both about the same
  [ 1237]  17.8% - N/A - Never purchased anything online
  [  372]   5.3% - No Answer
  [  276]   4.0% - Mail-order is more appealing
  

• Are you worried about giving credit card information over the telephone?
  

  [ 2499]  35.9% - Yes
  [ 2200]  31.6% - Not much
  [ 1527]  21.9% - No
  [  532]   7.6% - I have no credit cards
  [  192]   2.8% - No Answer
  

• Are you worried about giving credit card information over the internet (in a secured transaction)?
  

  [ 2213]  31.8% - Not much
  [ 2134]  30.7% - No
  [ 1928]  27.7% - Yes
  [  519]   7.5% - I have no credit cards
  [  156]   2.2% - No Answer
  

• Are you worried about giving credit card information over the internet (in a non-secured transaction)?
  

  [ 5132]  73.7% - Yes
  [  736]  10.6% - Not much
  [  530]   7.6% - I have no credit cards
  [  370]   5.3% - No
  [  182]   2.6% - No Answer
  

• In general, do you like the idea of online, computerized shopping?
  

  [ 5974]  85.8% - Yes
  [  720]  10.3% - No
  [  256]   3.7% - No Answer
  

Questions, comments, spelling corrections? Contact webmaster@survey.net.

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